What is up in Thailand e-Commerce Trend in 2020

         e-Commerce Trend 2020

What's up in Thailand e-Commerce trend in 2020, let's see!!

          According to ETDA, e-Commerce for B2B, B2C or B2G in Thailand 2018 had 14.04% growth rate. Unsurprisingly, Thai people spend the longest hours online in the world and the most online activity that they do is online shopping and that is why the e-Commerce business in Thailand expanded more and more. In 2020, e-Commerce is still a hotshot business that brings SMEs owners closer to customers in 3 main ways; e-Marketplace, Social Commerce and e-Retail or e-Brand, so read the following article to prepare and anticipate for e-Commerce trends in 2020.

      6 Thailand e-Commerce trend in 2020

       1. The most obvious one is Thai e-Commerce marketing will be more intense.

          Not only Thai entrepreneurs, but also foreign entrepreneurs especially “Chinese” because 80% of products on the internet are imported from China. Moreover, Free Trade policy from the government will make international transportation easier and faster, so Thai entrepreneurs have to prepare to deal with foreigners who will play a greater role in the e-Commerce market this year.

      2. Adjust the strategy, more emphasize the way to direct approaching the customers (Direct to Customers) by own, instead of JSL 

          Some may question “ What is JSL? ” These initials stand for JD Central, Shopee and Lazada which are the three biggest online marketplaces. In the past years, they allowed anyone who want to sell the products easily sells via their platforms and also give them so many promotions. It makes these online marketplaces including others popular among sellers and customers. (40% trading on social media). Therefore, this year it is likely that they will not kind that much because they will start to charge more various additional services and the channels that were previously sold for free will start charging as well. It causes the merchants on these marketplaces to have more costs.

          Therefore, the tendency that will happen is many organizations will become more dependent and rely on themselves, in order to make customers and sellers more easily accessible via their own platform which is called “Direct to Customers”; the way to approach the customers directly. They do not have to rely on an intermediary like JSL or other online media because they want to save the cost as much as possible. Thus, many entrepreneurs start to create their websites or custom applications to get to know the understanding of their customers as much as possible directly. In addition, the brand itself will receive the customers’ data such as What they are interested in? what they are looking for? in order to plan sales. It is also a strategy that helps to create a close experience between brands and customers, it can perfectly create good customer loyalty for your business as well.

      3. AI for developing products and services’ quality trend

          Even there were not many entrepreneurs who spent the cost to invest in AI for developing both products and services in the past year. Refer to ETDA, the usage rate of AI was 69% only in ChatBot and CRM services, but in 2020, AI will take a bigger role in the part of the service industry. Even in the commercial production industry around the world use AI at the basic stage but due to the cost and the flaw that will decrease than using employees. Therefore, if AI is developed to be more efficient and professional, it is possible that the employees may be affected.  

     4. Almost 100 percent of offline brands are turning to online.

         Nowadays, there is no selling only one channel in any business, because selling online is limitless, skipping the middleman, making more profit and the company will obtain customer’s data for future marketing as well. As you can see from many brands, they produce limited and exclusive products that can buy only from the brand directly; as a result, the middlemen will be reduced. Moreover, having more sales channels and Omni channels can meet the customers’ needs and give them a seamless experience. Especially, if you have a service mind and fast shipping, it is not difficult to make customers turn back and buy again for sure.

      5. The competition of the logistics business is more intense because customers require fast shipping.

         In 2020, The competition between logistics businesses (E-Logistic) will be more intense because of the growth of online retail. Many Thai and foreign entrepreneurs are investing in E-logistic to strengthen infrastructure for advancement in business because using the old logistics system needs to concern about shipping and payment that have many steps and waste more time. Thus, to invest in E-Logistics for increasing work efficiency, saving time and cost, and checking all updates real-time via smartphone as well.

      6. e-Commerce expanded, Fulfillment service “store pack ship” grow up

         When e-commerce business has expanded considerably, Fulfillment service business is also growing up this year. Many companies tend to use fulfillment service due to many processes when storing, packing, and shipping, are complicated and take so much time because it is more comfortable. For us, the specialty is in customizable fulfillment solutions, order management systems with API and connectivity, flexible payments and capacity. The seller just sends the order through our system and we will handle the rest.

          It can be said that e-Commerce is growing faster this year, both in terms of business growth and changing business models for making customers more convenient. Furthermore, using AI for developing products and services’ quality; as a result, the labor will be reduced. So, this is an important issue for entrepreneurs to be alert and adapt your business to survive in an era of disruption.

         This is a good opportunity to awaken all entrepreneurs ready to develop their own products and services to be better. MyCloudFulfillment is a Fulfillment service provider, who serves store, pack and ship services for online sellers and Omni-channels business. MyCloud is ready to be your team as your personal assistant to grow up in e-Commerce business together. :-)

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